This weekend I had the opportunity to watch some of the world’s best tennis players at the Nitto ATP Finals held at the O2 in London. It was the first time for me, and it felt VERY different to Wimbledon.  At times more like the X Factor with the lighting effects and a screen that monitored your noise level in decibels (encouraging you to be as noisy as you could), as opposed to the “quiet please” I was used to from the umpire at Wimbledon, but it was great fun all the same!

I got to see two brilliant matches. A doubles match with Britain’s very own Jamie Murray and a singles match with Kevin Anderson and Dominic Thiem. The sheer passion, grit and determination from all players was super visible and you could see each one was hungry for the win.

One of the highlights from the day came when Djokovic walked out onto the court once the afternoon’s play was finished. He was receiving the trophy for being the year end ATP World Tour No.1

Now I hadn’t realised how tough his journey had been this year. I always just thought he was up there in the top 3 seeds every year but this is what I learnt…

Djokovic is the oldest player (at 31 and a half) and the first player ever to be ranked outside the top 20 and finish the same season at No.1 in the history of the ATP rankings (since 1973).

In June this year, he was ranked No.22 which was his lowest ranking since he was just 19 years old.


So what happened? What is his secret to success? Here’s what he had to say…

“After February’s elbow surgery, it looked quite improbable that I’d be in this position as a year end No 1. Not just because of the rankings, being No. 22, but also because of how I felt on the court and how I played. But there was always a part of me that believed I could make it back and I never thought it was impossible”.

So there you have it, from the mouth of the person who is No 1 at what he does. No 1 in a highly competitive field. It starts with having BELIEF IN YOURSELF.

He didn’t tell himself he was too old. He didn’t tell himself that he couldn’t come back because he was recovering from surgery. He didn’t tell himself that his industry was too competitive. Wherever you are right now, whether you’re an entrepreneur starting out or scaling up, a professional wanting a career change or a promotion. Please stop telling yourself all the reasons you can’t do something, and be more Djokovic!

Start today.

Start now.

Start telling yourself all the reasons you can do it and then go out there and DO IT!